THE IDEAS PROJECT — DAY 28
Day 28. In my job hunting I’ve been having many career discovery conversations; chatting to people about their jobs and how they got where they are. I had a good chat yesterday, with a friend who is building a sports app, we got on to the topic of tech led vs customer led products, and how there should be a natural tension between the two. It appeared to me that her project was tech led, there is a technical problem that she feels she must solve. However, I challenged her about the customer needs; do customers really want this thing she is building? Has she done any market testing? I enjoyed this conversation, which got me thinking….
OLD IDEA 1: Product Development
OLD IDEA 2: Coaching
NEW IDEA: Product Development Coach; Is your product development process broken? Do want to be able to build products customers love? Then get in touch, and I’ll be happy to have a conversation.
Five Whys:
- Building products customers love is foundational to a successful company.
- However, many companies are terrible at building new propositions and products.
- They build form the inside out, either driven by technology or strategy, with little regard to customer wants and needs.
- As a Product Development Coach, I can help you solve this problem.
- I will not build the better products for you, but I will review how you build products currently and coach your organisation into being able to build better products, now and in the future.
Question: How good is your organisation at building products? Do sufficiently take into account customer needs and wants in the development process?
